Logo Design Made Simple – Design For Business

LOGO

This is a recognizable graphic design element, often including a name, symbol or trademark, representing an organization or product. Before you start thinking about designing a business card or picking colors for your letterhead, you need a logo.

Logos are a critical part of the modern visual landscape. A good logo is simple, instantly recognizable, and comprised of only the most essential elements.

This class is designed to teach you how to create your own logo. Bear in mind that it’s important to be able to identify the components and design techniques behind the most successful examples, from the Nike, swoosh to the Coca-Cola ribbon.

This course reveals how successful logos depend on good type choices and simple shapes—or the combination of simple shapes. He shows examples of popular logos and then demonstrates how to use the same construction techniques to create similar logos in Adobe Illustrator. The course combines theory with nuts-and-bolts techniques that emphasize simplicity and readability: the principles that ground the world’s best logo designs.

Topics covered in this class include:

• Choosing the right typeface
• Replacing letters with words
• Creating a circular logo
• Creating a hand-drawn logo
• Designing with simple shapes
• Offsetting multiple paths
• Creating isometric type
• Adding gloss, texture, beveled edges, and transparency
• Designing with negative space
• Choosing logo colors