The Basics of Branding – Using Open Source Assets + Affinity Designer to Design a Logo for Business

Intro 

Hello everyone welcome to my latest skillshare class. I’m Jen Lezan and I’ll be your teacher for this course. I’m a freelance graphic designer, illustrator and educator based out of the midwest and I run Bella + Sophia Creative studio. You may know me from my previous courses on skillshare or from my YouTube channel: The Freelance Life where I share behind the scenes of tuning my creative business as well as creative design and art tutorials. In addition to my creative work, I’ve been teaching as an adjunct professor in higher ed for nearly 10 years. I often teach marketing and design courses and I wanted to bring one of my favorite courses (The Fundamentals of Branding and Identity Design) to the digital space for small business owners who are looking to understand and establish their own brand identity. So, we are going to do just that in this class. Not only will you get a better understanding of branding and how it applies to business, but I will also offer insights on how I work on logo design with clients and how you can apply that process to designing your own logo and branding identity. You will also get to create your own logo in a simple and efficient way using open source assets from places like freepik.com or https://creativemarket.com. This class will be the first in a 2 part series dedicated to branding. Be on the look out for the next class: Elevating Your Brand with Packaging Design for Your Etsy Shop.